Quick update: Netflix Player from Roku
Tuesday, June 3rd, 2008Hi readers (both of you!) -- Here’s a quick post that I hope to expand on soon: the Netflix Player from Roku has shipped and is getting great reviews. Since January 2005 I was doing user interface design, UI prototyping, and user testing on this project, and I’m really happy to see it launch and get such great feedback.
The Netflix player is a small box that you hook up to your TV, and it wirelessly streams movies so you can watch instantly. If you’ve got a Netflix account already, it’s a $100 one time fee, and then you get unlimited hours of movie playback -- all included in your monthly Netflix subscription.
I want to write more about the development, because we had one of the most progressive UI design processes I’ve ever seen for a consumer electronics product, and I think it shows when you use it.
Here’s a video of it in action (this guy has an incredibly slow net connection, but he video gives a good cross-section of the UI):
The press and public are loving it. Here’s what’s being said about it:
“this one-time $100 expenditure is practically a no-brainer” David Pogue, The New York Times“the most impressive product we’ve seen attached to a TV this decade” Richard Doherty, Envisioneering Group
“a streaming video box friendly enough to rival the Apple TV -- or to give your folks” Ryan Block, Engadget
“I’ve been using the Player … and I have to say, I honestly love it to death… If you’re a Netflix fan, put one on your wish list immediately.” Christopher Null, Yahoo! Tech
“it is better than any other set-top box I’ve ever seen” Saul Hansell, The New York Times
“This is one of the most elegant and surprisingly usable … devices I’ve seen in a long time.” John Biggs, CrunchGear
“Worth buying if you’re a Netflix customer (or thinking of becoming a Netflix customer)” Brian Lam, Gizmodo
“the Roku-Netflix combination [is] a far better deal than its competitors.” Peter Svensson, Associated Press
“it’s a no-brainer for the 8 million-plus Netflix customers out there. If you’re not one, this is an added reason to become one.” Peter Svensson, Associated Press
“the Netflix Player by Roku is a true gem.” John Biggs, CrunchGear
Congrats to Tim, Donna, Marcello, William, and the rest of the Netflix and Roku crew! I had a blast working on it, and I’m really proud of the results.



According to popular technology news blog GigaOM,
... what PC developers have been doing to them for years.

On Sunday I woke up at 7:45 to get a Wii. My plan was to head over to Best Buy (which opens at 11:00) because they advertised having at least twenty in stock. On the drive over I decided to stop in and see if Target had any in stock because they open at 8:00. When I pulled into the parking lot, I was pretty shocked to see there was a huge line. They had eighty Wiis, and gave out vouchers to eighty people, I was told.
I'm Hanford Lemoore. My parking skills are unparalleled.






