In my comments, someone took me to task for calling Kongregate a publisher.
In the CD-ROM and Floppy days, I knew what a publisher was. They were the ones who cut your deal with, and they were the ones who paid you when your game sold. They also normally were the ones who did stuff like make your your manuals, boxes, and discs, and they dealt with getting your games into stores.
Do Publishers like that still exist? Probably. But these days the people I (and most indie game developers) sign deals with and who send me check every month are the Portals. Portals can play a big factor in how many people play your game, how your game is marketed, and how much money you make. I don’t need CD-ROMs and boxes. I don’t need someone to go to the portals for me to get my game on their virtual store shelves.
So what am I missing by not having a “Publisher”? I’m losing out on retail distribution, although some of the portals are getting into that as well .In fact I just found out Rocknor’s Donut Factory is making its way into retail via an eGames collection. I’m probably missing out on getting some generalized marketing like press releases and whatnot. But that’s easy for me to do myself, too.
I can tell you one thing I don’t care I’m missing -- the percentage cut that publishers take. In fact at a GDC session, Merscom’s Lloyd Melnick said you can expect that about 2/3rds of your retail proceeds will go to your publisher if you have one. Ouch.
Portals are the gatekeepers these days. They publish games to their own sites. They are the new publishers. And when you see me use the term “publisher” on my site, I’m probably talking about a site that will get your game into the hands of a lot of players, and pay you for it.